3 ways a calendar can improve your content creation Find one that is familiar, simple, and easy-to-use, and you’ll be more likely to stick with it. These theories might be helpful to keep in mind when you’re choosing a content calendar of your own. The Twitter calendar was simple, clean, and gave off the appearance of few options, which could explain its popularity. According to this law, we take longer to come to a decision when we are faced with more options. An easy-looking calendar is more likely to gain a positive, visceral reaction-as we experienced when we showed everyone the calendar graphic in the webinar. A simple, visual calendar greatly lowers its perceived difficulty.Ĭost-benefit analysis says that our behavior is influenced by how easy or difficult we perceive an action to be. The familiarity of the calendar minimizes the difficulty of our work and instead makes it exciting and fresh and fun-and we’re enthused to keep at it.Ģ. When we see our work laid out in a calendar, we find it to be much more manageable. But psychologically, we have a much easier time thinking about content when it’s pitched to us as a calendar. Now, I’m not saying that blogging or tweeting is hard, per se. Calendars work as mental models, showing us something familiar to help us comprehend something hard. I found a couple psychological theories that might explain why.ġ. Nevertheless, the magnetism of that graphic got us to thinking: What made the calendar slide so attractive? Turns out, the calendar was just a graphic. This slide was a big hit with everyone who saw it, and our community wanted to know: What is this calendar and where can I find it? We recently held a webinar with the team at Twitter, and included in the webinar slidedeck was a slide of a content calendar. The psychological draw of a visual content calendar
#One direction 2014 mini calendar free#
We hear a lot of interest in calendars from our community, so I dug around to find some of the best tools and templates for premium and free content calendars, as well as the elements that make a good one-the who, what, when, where, and why of planning out content a week-at-a-time, month-at-a-time, or year-at-a-time. What calendar do you use for your social media marketing and content creation? (Those of you who are yearly planners, our hat’s off to you!) Planning content far into the future is a common element of many marketing strategies, and the erstwhile content calendar-in its many shapes and forms-fits this role perfectly. We don’t have things figured out quite to that extreme here at Buffer, but we do have some idea of what’s ahead. How about two Thursdays from now? Thursday of next month? Thursday of next year?
Do you know what you’re posting, sharing, and blogging this Thursday?
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